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Kevin Appelbaum

Co-Founder & CEO

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Kevin Appelbaum

Co-Founder & CEO

Kevin Appelbaum has been an entrepreneur for more than 25 years, often using digital technology to transform consumer and healthcare businesses. Most recently, he led Tria Beauty, the first company to make regulated medical laser technologies accessible to consumers for home-use, from preclinical to global commercial operations. During his tenure, the company received its first, and four subsequent FDA 510(k) clearances across three indications. Earlier in his career, he led the digital transformation of Sephora, a multi-billion-dollar retailer, and led businesses at Procter & Gamble and PepsiCo. His first startup was a joint venture with The Culinary Institute of America, focused on improving food literacy and healthy eating behaviors. Mr. Appelbaum has a B.S.E. in Chemical Engineering from the University of Pennsylvania, where he was a distinguished military graduate. Following graduation, he served peacetime and combat assignments as an officer in the U.S. Army Rangers.

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Mark Berman, MD

Chief Medical Officer

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Mark Berman, MD

Chief Medical Officer

Dr. Mark Berman serves as Better’s Chief Medical Officer. Previously, he practiced as an internal and lifestyle medicine physician at One Medical. Dr. Berman received his M.D. from Yale. He completed residency at Harvard’s Brigham and Women’s Hospital and a clinical research fellowship at University of California, San Francisco. He has also served as a director of the American College of Lifestyle Medicine.

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Kristin Wynholds

Chief Product Officer

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Kristin Wynholds

Chief Product Officer

Kristin Wynholds is Better’s Chief Product Officer. Most recently, she was Principal Product Designer at Carbon Five, a digital product development consultancy. Ms. Wynholds has led or been involved with more than 30 digital product launches for companies including Stanford Health and Grand Rounds. Ms. Wynholds has a B.A. degree in psychology from UC Santa Barbara.

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Justin Zamirowski

Chief Commercial Officer

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Justin Zamirowski

Chief Commercial Officer

Justin Zamirowski serves as Better’s Chief Commercial Officer. Previously, he led the therapeutics launch practice at Guidehouse (f/k/a Navigant Consulting). In consulting and operating roles, Mr. Zamirowski has led or been involved with over 15 therapeutics launches for companies including PDL BioPharma, Otsuka and Edge Therapeutics, generating in excess of $2.5 billion in U.S. sales. Mr. Zamirowski has a B.S. in biology from Illinois Wesleyan University.

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Mark Heinen

Interim Chief Financial Officer

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Mark Heinen

Interim Chief Financial Officer

Mark Heinen is Better's interim Chief Financial Officer and has over 25 years of finance and accounting experience. He has served in leadership positions in both publicly traded and private technology companies. Most recently, Mr. Heinen was the Chief Financial Officer at Omnigo LLC. Prior to that, he served as the SVP, Global Corporate Controller and interim Chief Financial Officer at Trintech, Inc. Mr. Heinen's career began in public accounting at PricewaterhouseCoopers. He has a B.B.A. in accounting and an M.B.A from the University of Oklahoma, and is a certified public accountant.

Thiago Licias de Oliveira

Thiago Licias de Oliveira

Chief People Officer

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Thiago Licias de Oliveira

Chief People Officer

Thiago Licias de Oliveria is Better’s Chief People Officer. He brings over two decades of leadership experience in People and Talent Management functions across the technology and health care industries. Having worked and lived in three different continents, Mr. Oliveira learned and admires the power of diversity, people and teams, and their importance to driving innovation and finding solutions to unmet needs. Mr. Oliveira is a Certified Leadership Coach by Georgetown University, has an M.B.A. from ESADE Business School (Spain) and a B.A. in business administration from FAAP (Brazil).

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Deepti Jaggi, MD

Chief Strategy Officer

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Deepti Jaggi, MD

Chief Strategy Officer

Dr. Deepti Jaggi serves as Better Therapeutics’ Chief Strategy Officer and has over 20 years of experience working at the intersection of healthcare, technology and life sciences. Her expertise is in the application of technology, data & Advanced Analytics to solving problems in healthcare and life sciences. Prior to Better Therapeutics, she served as Global Head of Patient Insights & Solutions at Astellas Pharmaceuticals and President & Chief Medical Officer at Clinakos Inc. Previously, Dr. Jaggi worked in business strategy roles for Johnson & Johnson, Genentech and Oracle Corporation, among various other positions. She is currently serving as a consultant to TPG Capital, and sits on the board of directors for Technology Credit Union.

Dr. Jaggi received her Pharm D from University of Southern California and an MBA from the Stanford Graduate School of Business.

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Andres Camacho

Senior Vice President, Technology

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Andres Camacho

Senior Vice President, Technology

Andres Camacho leads all of our engineering efforts and has been writing code and leading software teams for more than 20 years. Prior to working at Better, Andres was VP of Engineering at Manilla and Vinfolio. Andres earned his B.S. in finance at University of Texas at Austin and studied computer science at San Francisco State University.